I recently had the opportunity to sit down with a true legend in our industry, Chris Cooper. Chris joins the podcast to talk about his new book, Gym Owners Handbook, and the future of the gym industry. The thing… Read More »Episode 138 – Betting on Yourself with Chris Cooper of Two-Brain Business
For successful gym owners that want to scale their business beyond a single location, it’s often not worth the risk of owning and taking on the overhead and stress of all of those additional locations. After years of working towards… Read More »Episode 137 – Stu Brauer on How to Scale Your Gym with a Licensing Model
In order to be successful as a coach or gym owner, we need to understand the rules and objectives of the game we are playing. Often though, the game we think we are playing, isn’t the one we need… Read More »Episode 136 – Success is a Game. Make Sure You’re Playing the Right One.
Throughout a coach’s career, there is almost always some sort of evolution. In fact, evolution is necessary in order to become a successful coach. In this episode of the SFB Show, I sat down with Matt DellaValle, Chief Fitness Officer… Read More »Episode 135 – The Evolution of a CrossFit Coach with MDV of NC.FIT
When we first started our gym, we rejected the policy-laden corporate structure that we saw at most globo gyms. We aimed to create a more relaxed, “clubhouse” feel, where people would want to hang out for hours on end.… Read More »Episode 133 – SAY IT TO MY FACE… A Better Way to Create and Uphold Policies at Your Gym
Often times it’s easy to let our fear of sales to get in the way of listening, understanding, and being empathetic to our clients’ wants and needs. Our job as coaches and gym owners is to help people. If we… Read More »Why It’s Selfish to NOT Up-Sell Your Clients
Over the past 8 years, we’ve been evolving our gym constantly. As we’ve grown, we’ve made decisions and changes based on what we felt was best for the members, coaches and the business as a whole. Ultimately, any “final… Read More »Episode 131 – 5 Things We’ve Eliminated in the Past 5 Years
We’ve all heard it a million times that we need to be creating more content. But most gym owners and coaches are already spending time creating content (even if it’s as simple as an occasional Facebook post or… Read More »130 – How to Create Content That Lasts
The reality is, people like to be around other people. This is the basis of The Nightclub Phenomenon, and it came up for us at FitTown just this past week. We decided to remove some classes and shift… Read More »The Nightclub Phenomenon and How It Applies to Your Micro Gym
Most coaches and gym owners analyze programming based on their own personal preferences. Does that workout look fun or boring? Do I like the exercises? Does the rep scheme look cool? But being able to analyze programming beyond this surface… Read More »Episode 128 – How to Analyze and Improve a Week of Programming